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Design and Material Culture

Joana Albernaz Delgado

Joana Albernaz Delgado is a recent MA graduate from the V&A/RCA History of Design Programme.

A former urban planning lawyer turned design historian, Joana is interested in stories of connection between different scales of design, from the city to the architecture and the object. She is especially drawn to the relation between architecture and chairs.

During the MA, Joana’s research work focused on those themes, using interdisciplinary approaches to challenge dominant historical narratives about 20th century design. Her first essay explored how the understanding of Modernism evolved, often unexpectedly, by investigating the historiography of the 1920s cantilevered chair, a strong modernist symbol that has grounded many historical investigations in different times. Joana’s second essay challenged the identification of Robin Day’s famous CS17 Pye television receiver as a modern design epitome, concluding that it balanced between furniture and technology and struggled with modernity and tradition in 1950s postwar Britain. Her final MA project, the dissertation, investigated the history of museum seating in the V&A’s Raphael’s Cartoons Galleries between 1865 and 2021. Regardless of their underestimated status, museum seats unveil, illuminate or contradict paradigms of their contexts and embody historical changes in their own materiality, location and use.

Joana also used her time at the MA to experiment with other ways of exploring design history. In February 2021, she participated in the online symposium ‘In Dialogue with History’, held with the RCA’s Ceramics & Glass Programme, and joined the publication that followed the symposium. Joana also organised and led 'Cloud-Talk', an interdisciplinary event for the AcrossRCA week, with Sculpture MA graduate Camilla Laing-Tate. Between August and September 2021, she contributed to the exhibition ‘Shaping Space – Architectural Models Revealed’, a collaboration between the V&A and the Building Centre. Following this contribution, Joana wrote two blogposts for the V&A blog about the Forth Bridge’s human model. More recently, in May 2022, Joana participated in the organisation of the V&A/RCA History of Design MA Annual Symposium, in which she also was a speaker and a panellist.

Joana currently writes a monthly essay for Observador, a major Portuguese newspaper, in which she gives a voice to underrated objects of the everyday life and to the stories they hide. She wants to introduce history of design to a wider audience and to raise awareness about the role of the material world that surrounds us.

Joana will be speaking at the Design History Society Annual Conference 2022. She will be presenting a paper on pencils, dérives and Virginia Woolf, in a fluid, interdisciplinary experimentation that will combine history of design, psychogeography, literary criticism, and everything in between.

Degree Details

School of Arts & HumanitiesV&A/RCA History of Design (MA)Design and Material Culture
Quote from an essay called 'Musical Chairs', describing the love for blue and for chairs.

I was formally made a design historian by the V&A/RCA History of Design MA. Nevertheless, I have been thinking about design and its historical implications for many years, considering that design has always been one of my greatest areas of interest.

My interest in history of design is hard to hone and even harder to define: as any true design enthusiast I am also an unconfessed maximalist fed by a never-ending curiosity, equally amazed by television receivers, Rococo chairs, brutalist architecture, porcelain teapots, museum benches, window frames, pencils, tubular steel furniture, launderettes, desire paths, monoblocs, drawers, gas stations, chocolate boxes, Art Déco lamps, gloves, old apothecaries and door handles, to name a few. The work I carried out during the MA allowed me to identify the best theoretical frameworks to explore some of these themes, but, most of all, it was a perfect fit to my way of thinking.

When I was working in urban planning law, I had the opportunity to focus on exceptionally creative legal areas which allowed me to shape a very structured legal mind while entertaining my own creativity. This experience made me, in equal measure, a problem solver and a problem maker (in a good way): I designed myself to find solutions within precise methodological contexts, but I also became prone to problematising, to unsettling things, to looking for the invisible and for the undisputed.

This is, I believe, what shapes me as design historian as well. Although my work in design history is unavoidably molded by my ever-expanding interests and is constantly powered by the need of making new questions, it is also contained within a strong methodology-driven approach. I might be looking at the edge of things in search for fresh and thrilling perspectives in history, but my purpose is to deliver academically sound ones too.

The fact that design history can adopt so many methodological frameworks from so many different disciplines, revealing an unusual theoretical openness, has been fueling my own creativity. For instance, this methodological richness led me to explore Robin Day’s 1950s television receiver through drawing and through Bruno Latour’s actor-network theory, and to apply Madeleine Akrich’s script analysis to V&A’s museum benches. It also allowed me to wander through my own memories in an exercise about historiography and chairs, from which the quote on the left was taken. In a way, it has turned me into a mixed media design historian.

Descriptions of those works can be found below along with other projects that reflect my excitement with the discipline, which I am looking to take forward into further study.

Engraving of the Raphael Gallery at the South Kensington Museum in 1865, with visitors walking and looking at the pictures.
Unknown author, The Raphael Room at the South Kensington Museum, London. Illustrated Times, 7 October 1865.
Engraving showing visitors sitting inside the Vernon Gallery at the South Kensington Museum, 1866.
Unknown Author, The new Vernon Gallery, South Kensington (detail), London. Illustrated Times, 17 March 1866
A couple seated on two settees at the Raphael Court in the V&A, in 1954.
John Chillingworth, The Art Of Love, 1954, London, A Modern Pilgrim’s Progress, Picture Post no. 7114, 1954 (via Getty Images).

Museum seating has been an invisible subject to many. Its unobtrusiveness is usually part of its script, but it also reveals how the ‘material culture of everyday life’ of the museum world has been undervalued by historians and researchers. My dissertation aims to bring the history of museum seating to the fore by placing it within broader narratives of museum history and museum studies, finding it a ‘seat’ between the history of display and the history of viewing and experiencing.

Using the V&A’s Raphael Galleries – Gallery 94 and the succeeding Gallery 48a – my dissertation seeks to know what museum seating can tells us about the way the V&A has been ‘framing’ the Raphael Cartoons, and, ultimately, what does that reveal about how the museum has been positioning itself in different times.

The methodology guiding this project draws upon Madeleine Akrich’s thesis on script analysis. Script analysis makes objects talk, revealing their inner ‘manual of instructions’. Indeed, museum seats have embedded messages that condition the way visitors experience museums. In my project, the message inscribed by museums and the message that the seats effectively irradiate are more important than the script devised by furniture designers. Museums shape meaning, sometimes partially unconsciously, by interrelating architecture, space, objects, furniture and visitors. By using specific seats in specific locations, museums act like authors of a broader semantic and geographical script. Methodologically, my work ‘de-scribes’ (using Akrich’s terminology) museum seats in the Raphael Galleries, unpacking their script in context, to unveil the way the V&A has been framing the Cartoons. The ‘de-scription’ flows within a pictorial journey in time between 1865 and 2021 that reveals the evolution of museum seats in dialogue with space, objects and subjects in the Raphael Galleries.

Considering the lack of consistent primary sources about exhibition design decision processes and about visitors’ experience within such a long period of time, script analysis allows the extraction of primary information from the most stable sources available: material culture, covering visual evidence and, whenever possible, the museum seats themselves.

My investigation concludes that the Raphael Cartoons have been presented by the V&A in a dual, albeit non equal, form, which has fluctuated in time between displaying them as art or design objects. The pendular movement that embodies the presentation of the Cartoons is in itself an image of the way the V&A has been shaping its identity as an art and design museum, revealing how both the Cartoons and the museum have been symbiotically evolving over time.

Post-dissertation Reflections | Talking Seats: A Visual Celebration of Museum Benches, media item 1
Post-dissertation Reflections | Talking Seats: A Visual Celebration of Museum Benches, media item 2
Post-dissertation Reflections | Talking Seats: A Visual Celebration of Museum Benches, media item 3
Images used by courtesy of the V&A, London. Photos taken and digitally modified by the Author at the V&A in 2021.
Images used by courtesy of the V&A, London. Photos taken and digitally modified by the Author at the V&A in 2021.

Shannon Finnegan has been designing museum benches for different art spaces since 2018. The series, called ‘Do you want us here or not’, is a poignant response to the lack of seating in museums, a form of seated protest that they shape with words written in all caps on the benches themselves. ‘I’D RATHER BE SITTING. SIT IF YOU AGREE.’, or ‘IT WAS HARD TO GET HERE. REST HERE IF YOU AGREE.’ are two examples of how they use museum benches as art, focusing on the frequently invisible disabled audience.

Although my research does not focus on accessibility or museum fatigue, I borrowed inspiration from Finnegan’s benches after finishing my dissertation, to celebrate my own work on the history of museum seating. Using photographs taken at the V&A, these visual snippets embody some of my conclusions about the power of museum seats and their historical importance. Museum seats convey a specific script on how visitors should experience museums, and therefore they also reveal how museums see their own collections and themselves. Here, they are a graphic expression of my thoughts, an encounter between content and shape, substance and form.

Museum seats irradiate, but they also absorb. They are often covered with scribbles, doodles and scratches, layers of deliberate damage carved through the decades. These visual musings also pay tribute to the rich, albeit hard life of museum seating. They do not intend to praise vandalism and mischief. By inscribing my conclusions on these benches, I intend to acknowledge museum seats as repositories of memories and material instruments of a primary human need to be remembered, to leave a mark, to make an indent. They are also, in their own way, wonderful witnesses of the relationship between humans, their history and their past.

Several watercolours of clouds from famous painters layered together.
Several pictures of cloud with drawings on top.
Workshop: printscreen of the padlet page where the contributions from the students and tutors were layered.

Cloud-talk was an online event led by RCA Sculpture MA graduate Camilla Laing-Tate and I during the AcrossRCA week in February 2021. The session aimed to offer an interdisciplinary journey around, through and in-between clouds, covering history of design, drawing, writing and performance.

The event was divided in two parts. The first part was called ‘Cloud generator: Design for the imagination’. It consisted of a short dialogue between the two session leaders and writer and curator Glenn Adamson, discussing themes around the cloud generator, fantastical designs, design, failure and experimentation. This first part was steered by a short presentation prepared and presented by me, in which history of design was used as a tool to show different ways in which humankind challenged clouds and the sky in different times.

The second part included a workshop called ‘Dream generator: The interpretation of clouds’. Through material provided by the two session leaders, and following their guidance, participants experimented with clouds in a spontaneous and 'unconscious' way, either by drawing or writing. Participants were given a group of images and paintings of clouds, and after uploading them on their phones or tablets, they scribbled on top of the pictures on their screens with digital pens or with their fingers. They could either draw or write freely, or try to interpret what the clouds in the pictures looked like, almost in a Freudian, oneiric way.

Approximately twenty-five participants, among students, tutors and other RCA staff, joined the session. Works produced during the workshop were uploaded live in a shared screen. The screenshot above evolved each time a new work was finished, creating a patchwork of clouds and drawings.

Crayon drawing made by Joana Albernaz Delgado of a 1950s television receiver.
Joana Albernaz Delgado, Pye CS17 Model sketch, 3 March 2021.
Magazine advert for a 1950s television.
Pye Limited, Contemporary table and console models advert, 1956.
Essay | Pye model CS17: Connecting the circuit between a television receiver and Postwar Britain , media item 3

Robin Day's CS17 Pye Model could be identified as an epitome of 1950s modern design: thin, black metal legs, angular cabinet devoid of decoration, light wood, sophisticated knobs. But how modern was it really?

Through a detailed investigation, and drawing upon Latour’s actor-network theoretical framework, it was possible to conclude that although the CS17 was used by different entities to pass different messages of contemporary design, it was actually an object gravely divided by two dichotomies. First, the balance between television receivers as pieces of furniture and technological instruments; second, the tension between modernity and tradition in 1950s’ postwar Britain. In the end, one might speculate that these contrasts are precisely what make the CS17 an unique witness of its time, allowing it to retell its own contemporaneity.

In this project, I used drawing as a way of extracting relevant material within a History of Design context. Making the sketch above generated important visual information that I later translated into words.

This essay was submitted within Unit 2 of the V&A/RCA History of Design MA, which focused on artefacts in context.

Quote from an essay wrote by Joana Albernaz Delgado on historiography and chairs.
Quote from an essay wrote by Joana Albernaz Delgado on historiography and chairs.
Quote from an essay wrote by Joana Albernaz Delgado on historiography and chairs.
Quote from an essay wrote by Joana Albernaz Delgado on historiography and chairs.

'Musical Chairs: Attention, Change and Stasis' was composed in 2021 in response to a series of cross-disciplinary talks and workshops I attended within the Critical & Historical Studies Unit. Inspired by Maggie Nelson’s auto-ethnographic writings, my purpose with this essay was to explore the idea of Attention from my own perspective and experiences as an early career design historian.

At the time of writing it, I had recently finished a short research project about the historiography of the cantilevered chair, and this text was a welcome opportunity to experiment with the essay format and try to go beyond traditional academic writing.

The small pieces of text above belong to this essay. They capture the interconnections between history, historiography and the chair, which is depicted both as an instrument of focus and attention and the embodiment of historians' subjectivity, 'sitting' on their own chairs in their own time periods. 

Recipient of the Clive Wainwright Memorial prize for academic excellence, 2020-2021