Project Aeolus is a vision of a Grand Tourer that reflects Bentley as the cleanest way to travel. The project integrates Carbon Capture technology at the heart of the concept to represent Bentley’s ethical drive towards a fully Circular ecosystem. The culmination of layered transparency and expressive longevity goes beyond Carbon Neutral and symbolises sustainable luxury as value from waste.
Benjamin Adam Martin
I am an award winning designer that carries a range of experience within the Automotive design field. This has enabled me to of gained a solid understanding for form and developing a future brand vision. I possess a tenateous attitude to my work and adapt quickly to new challenges ahead. I am a critically active member of any team with a proficient skillset to develop ideas in either 2D or 3D formats.
Carbon Neutral is not enough –
Combining Carbon Capture technology the Bentley grill represents a new purpose and statement for the next 100 years.
Theme Exploration sketches –
Exploring the theme of layered transparency to show Bentley as the cleanest way to travel.
Theme Development –
Pure yet expressive surfacing to represent the power of the Bentley grill.
Power of Air –
Development of the theme resulted in a potent exterior form language mixing UX lighting sequences to communicate the Caron that's being extracted. Displaying the UX in this way indicates the strive for purity from both an interior and exterior stand point.
Final rear render
Final front render
Vred Render
Vred Hero shot
Significance of Heritage –
Inspired by the key signatures of the R-Type continental and Speed six to represent Bentleys hallmarks from the next 100 years.
Embrace the power of Air –
To represent the natural power, the concept is packaged in a minimal way yet still expressing a potent statement. A reduction in parts indicates a sensitive approach to sustainable luxury.
Thesis Video –
Short video outlining the process of the thesis project.
Alias Patchwork –
Refinement of the surfaces and reflections were formed using Alias and a 3D printed model was made for display. This is being exhibited in the Guggenheim Museum in Bilbao as part of Norman Fosters 'Motion' exhibition.
Project Aeolus is a vision of a Grand Tourer that reflects Bentley as the cleanest way to travel. The project integrates Carbon Capture technology at the heart of the concept to represent Bentley’s ethical drive towards a fully Circular ecosystem. This culmination of layered transparency and expressive longevity goes beyond Carbon Neutral and symbolises sustainable luxury as value from waste.