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Service Design (MA)

Chuntian Hu

I am a multidisciplinary creative. I enjoy cross-disciplinary collaboration and believe that creativity and imagination have the power to promote social change.


My background is in product design and I graduated from the Central Academy of Fine Arts in China. After graduating, I worked in the intelligent manufacturing industry first as a product designer and then in the social innovation industry as a project manager. I undertook long-term fieldwork on ecology and poverty in the mountains of southwest China and it was this experience that led me to study Service Design at the RCA. During my time at the RCA, I also received some business training, attended the Entrepreneurial Journey course and Imperial Innovation Challenge course at Imperial College Business School, as well as the Behavioural Economics and Decision Making course at London Business School.


In addition to my practice and training in design and business, I have also been working on art projects, including paintings, experimental materials and installations. For me, design and business are my windows to explore outwards, art is my path to explore inwards.

Show Location: Kensington campus: Darwin Building, Lower ground floor

Chuntian Hu-statement

I see design as a window to explore and understand the world, and as a tool that can be used to make society more better.

I see art as a path to self-exploration, as well as a way to bring care and healing to myself and others through it.

In my work, I use design thinking to build skeletons and metaphors to weave skin. I want to explore a poetic service, or art with a spirit of service.

Canal Dream, media item 1
Canal Dream, media item 1
Canal Dream, media item 2
Canal Dream, media item 3
Canal Dream, media item 4

Canal as a moving dreaming and dream-making space.

Canal Dream synthesizes post-pandemic wellbeing, creative practice, and asset regeneration. Connecting the UK's most vibrant creative assets to declining canal assets through a moving Dream Boat. Using London's canal network as a frame and the Regent's Canal as a place to implement measures, we unite different disciplines of Dream-makers (freelance creatives) to develop a range of dream services (creative practices) along the waterways, including moving theatre, moving workshops, moving events, moving movies... in order to bring comfort to residents, vitality to the community, and care to the city; and also to give freelance creatives the opportunity to create and connect to the society; in addition, to explore the possibility of transforming the canal, an industrial asset of the past, into a creative and cultural space of the future.

Dream I Flora , media item 1
Dream I Flora & Dream II Fauna
Dream I Flora , media item 1
Dream I Flora , media item 1
Dream I Flora , media item 2
Dream I Flora , media item 1

Dream Time: 14 April

Dream Station: Regent's Canal, Lock 5

Dream Boat: Abstract boat

Dream Pattern: Moving Theatre


    “Past the near meadows, over the still stream,

        Up the hill-side; and now 'tis buried deep

            In the next valley-glades:

     Was it a vision, or a waking dream?

        Fled is that music:—Do I wake or sleep?”

Dream II Fauna, media item 1
Dream II Fauna, media item 1
Dream II Fauna, media item 1
Dream II Fauna, media item 1
Dream II Fauna, media item 1
Dream II Fauna, media item 2
Dream II Fauna, media item 3
Dream II Fauna, media item 4

Dream Time: 18 April

Dream Station: Laburnum boat club 

Dream Boat: ‘Opportunity’

Dream Pattern: Moving Theatre


“These are the clouds about the fallen sun,

The majesty that shuts his burning eye”

Dream III Waves, media item 1
Dream III Waves
Dream III Waves, media item 2
Dream III Waves, media item 3
Dream III Waves, media item 4
Dream III Waves, media item 5
Dream III Waves, media item 6
Dream III Waves, media item 7
Dream III Waves, media item 1

Dream Time: 30th April

Dream Station: IWA Canalway Cavalcade London’s biggest waterside festival

Dream Boat: ‘Rachel’

Dream Pattern: Moving Theatre


Between the wind and the wind, countless waves.

Between the mountains and the seas, the clouds and the rains.

Between the body and the mind, the eyebrows and in-sights.

Between dreaming and awakening,

river blues of canal dreams.

Dream IV The Third Bank, media item 1
Dream IV The Third Bank, media item 1

Dream Time: 10-12 June

Dream Station: King's Cross 

Dream Boat: ‘Slash Arts’ Gallery Boat

Dream Pattern: Moving Event


Drifting at dawn, lingering near night.

A painted boat slides in the mist.