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Service Design (MA)

Hanrui Sui

Hanrui Sui (Jelly), a service designer from China with a background in product design. As a designer, I’m passionate about understanding user mindset, behaviour changeing, and designing for future digital transformation.

I have worked as a UI&UX Designer in Beijing, China. During my internship, I have fully applied my methodology and expertise of research, design, prototyping and user test, and accumulated the whole process knowledge of various toB and toC products development. My projects include data visualization designs, applet user interface designs, website restructure, etc.,


Education

MA Service Design - Royal College of Art, London

Business module (Mini MBA & Innovation for Impact) - London Business School, London

BA (Hons) Product Design - Hangzhou Dianzi University, Hangzhou, China


Recent Accomplishments

2021: OPPO*RCA 'The New Extraordinary' shortlist

2021: London Design Festival – New Contracts Exhibition

Show Location: Kensington campus: Darwin Building, Lower ground floor

Hanrui Sui-statement

Hi, this is Jelly. I create services and products with passion. I keep pursuing understanding of user mentality and taking the research-driven approach. I keep focusing on people-oriented beliefs, using service design experience and methodology to create impactful service experiences.

MicroGallery, media item 1
Launch Project
We curated the group art exhibition under the theme of local community to understand the relationship between artists and general public.

Audiences were happy to share their understanding of art with
We curated the group art exhibition under the theme of local community to understand the relationship between artists and general public. Audiences were happy to share their understanding of art with their own family experiences. While we thought the appreciation to artists is only art sales, those feedback give every artist pleasure and confidence. As a result, getting audience feedback emotionally connects artists with the public, this connection brings them satisfaction as artists and social contributor
Workflow & Service Blueprint
Workflow & Service Blueprint
Value & Stakeholder Map
For space owners, they can decorate the space in a low-cost way with amazing arts. This new decoration invites more customers to enhance local economy. For people who normally do not engage with art, they can enjoy the benefit of art. We do not stop people from their busy schedules, we bring art to them, and they will stop in front of the art and enjoy it. For emerging artists, their art will be on stage for free. It could be the bridge for their works to enter the outside world.
Pilot in The Little Battersea Bakery
Pilot in The Little Battersea Bakery
Pilot in the Duke of Battersea pub
Pilot in the Duke of Battersea pub

MicroGallery is a matching service between fine artworks and small public spaces. This micro-gallery enables the general public to enjoy the benefit of art as well as making circular art from artists’ studios to a variety of public spaces.

Overproduction and overconsumption are critical issues in the fashion industry. If consumers continued overconsumption, major fashion brands would not stop their overproduction in this capitalism. Con
Launch Project
Overproduction and overconsumption are critical issues in the fashion industry. If consumers continued overconsumption, major fashion brands would not stop their overproduction in this capitalism. Consumers still do not have discipline in how much they need to buy/ how much they already have. These situations would worsen environmental issues, then easily offset the efforts of recycling, reusing, and repurposing
Insights
Insights
Design Stategy
Design Stategy
Main Features
Main Features
Environmental impact visualization
Environmental impact visualization

Adidas INFINITY is a wardrobe visualization service that directly supports each consumer's manageable fashion consumption and brings digital fashion satisfaction through gamification

With the aging of the population and the declining fertility rate, fertility has become a more sensitive topic nowadays. With people's emphasis on self-awareness and the pursuit of quality life, pregn
With the aging of the population and the declining fertility rate, fertility has become a more sensitive topic nowadays. With people's emphasis on self-awareness and the pursuit of quality life, pregnancy and childbirth are facing new considerations for woman and their family.
System map
System map
Booklet guidance
Booklet guidance
London Design Festival 2021
London Design Festival 2021
Using Scenario
Using ScenarioWhat we try to do is not only support pregnant women, it is more important for the whole family and society to know that taking care of the unborn baby is not only for pregnant women, it should be the responsibility for every family members. Their contribution can greatly reduce maternal anxiety and other health risks, promote the whole family to be more active and healthy.

Our project Bonding Bean is a handheld interactive product, we introduce the character of a virtual baby to enter the expectant family in advance.

By tracking the personal status of women during pregnancy, we provide timely solutions to any emergencies with a massive online professional knowledge base. We also promote in-time emotional communication between husband and wife through a timely feedback mechanism.

the artist's pool

Partner of our graduation project