Hi, I'm Jeeyoung Sim, a service and product designer born in Seoul, South Korea.
Before coming to RCA, I completed my BA in Industrial Design at Rhode Island School of Design with a concentration in NCSS, Nature-Culture-Social-Sustainability Studies in the United States. Over the years at RISD, I shaped my focus on design to bring more values beyond the functionality and aesthetics of products. Then, I decided to attend RCA Service Design, willing to learn more about building user-centred experiences and narratives and curating supportive systems for products that could bring the means to values I was seeking.
Learning Service Design at RCA was a great decision to fulfil my curiosity and develop skills for user-centric design. I practice how the digital media and platform support the physicality to enrich the user experience and provide a service.
During RCA, I have been working on various projects impacting society diversely from the future of works of market traders, the guidance for the financial vulnerability and the consumer's after-purchase experience for sustainable fashion in collaboration with the partners such as Ernst & Young, Rainbird AI, Adidas and Su-Re.