Skip to main content
Service Design (MA)

Juncen An

As the responsibilities and missions of designers evolve with the times, service designers are emerged with cutting-edge design thinking, working on transformative design in the social, economic, environmental spheres from a human and social perspective. 

Juncen An is such a service designer and design explorer, who has a strong passion for systemic design and design impact. She specialises in the challenge of breaking the mould within the norm, using design to open up the potential of business models and public services in different contexts.


Education:

MA Service Design - Royal College of Art(2020-2022)

BEng Industrial Design - DongHua University (2016-2020)


Experience:

Alibaba Group (2021) - CCO Design Team, Experience Design intern

Samsung (2020) - Gen-Z lab, Content creator


Achievements:

Semi-finalist - 2022 Student Service Design Challenge, AKI

Semi-finalist - Terra Carta Design Lab, RE:PEAT

Semi-finalist - Mayor's Entrepreneur Competition 2022, RE:PEAT

Show Location: Kensington campus: Darwin Building, Lower ground floor

Juncen An-statement

During my studies at RCA Service Design, I began to reflect on the world we take for granted. Normalisation of our surroundings makes us forget the motivation for change, ignore under-inclusive societies and leave out the unfinished movement of equality. Breaking the norm doesn't have to be a radical action, but rather interventions of the system in the details, just like what service designers are doing.

I have worked with partners including Samsung, NHS and Catch22 to develop design projects in the areas of gig economy, mental wellbeing and social innovation during the past two years. Lead by research and insight, my design solutions are always adaptive and involve collaborative action by multiple stakeholders, benefiting the wider community.

The following showcases the last three projects I worked on during my time at the RCA — MYPACT is a provocative impact buying service for the future of the circular economy, which promotes waste management and waste reduction by quantifying the impact of consumer behaviour on the environment. RE:PEAT is a financial service that transforms peatland restoration results into tradable carbon credits. AKI reimagines a circular economy for household goods used by students when them move in and out of rented accommodation.

If you would like to have a chat, please do get in touch.

MYPACT | Towards circular future, media item 1
MYPACT | Towards circular future, media item 2
MYPACT | Towards circular future, media item 3

Make small changes meaningful.

MYPACT is an impact buying service that provides a simple way to understand the environmental impact of your purchases and the way you dispose of your waste. Through our service, you can be rewarded for trying alternative green solutions that help you live a circular life and benefit your community and the planet.


In collaboration with:

Chenxian Meng


The truth about plastic recycling
The truth about plastic recyclingPlastic packaging accounts for 70% of plastic waste in the UK. However, we recycle just 45% of plastics, despite a ‘War on Plastic’. Not only that, its impact on the environment will be magnified that at current rates, plastic packaging volumes are expected to more than quadruple by 2050. A fact that deviates from our perception of "recyclable" is that most plastics are technically recyclable, but are unrecyclable in the current waste management system.
The highest-priority actions
The highest-priority actionsCircular economy design for plastics offers a new vision for stemming the tide of plastic waste through a ‘reduce and remove’ company strategy, combine with a ‘reuse and refill’ with consumer behavior, which means materials constantly flow around a ‘closed loop’ system, rather than being used once and then discarded and into the natural environment. One of the key points is how can consumers participate and increase the effectiveness of a circular packaging approach.
MYPACT | Make greener choices, media item 3

There are 4 main features that we provide for consumers:

Visualize - We visualize the impact of consumer behavior and disposal behavior to visualize its positive or negative impact on the environment, providing weekly reports to show an overview of your impact on the environment and to record changes in consumption behavior.

Guidance - A clear and simple guidance for your waste disposal and find the best way to manage your waste.

Alternative - We offer personalized recommendations for greener options based on your shopping profile to help you easily develop more positive shopping habits.

Offset - Redeem your MYPACT points to donate to your community infrastructure and events, or you can redeem vouchers at our partner retailers for your next shopping.

Future trends: policy basis
Future trends: policy basisExtended Producer Responsibility (EPR) for packaging is a new piece of UK legislation, which will be coming in 2023-2025, to meet waste reduction targets, meet recycling targets, increase reuse and arguably to reduce litter as well.
Stakeholders engage: market reaction
Stakeholders engage: market reaction

What we changed and what value do we provide?

MYPACT will benefit stakeholders at each level.

Producer - We are driving producers to reduce unsustainable materials at the source and provide more real recyclable material options.

Retailer - We promote more waste responsibility for retailers, i.e. offering alternative options or managing the materials they sell, helping them boost their sustainable service and strategy.

Consumer - We aim to facilitate the conversion of users into users with a positive impact on consumption.

Community - Reducing the pressure on waste disposal and waste pollution, while injecting more financial support into the community.


As an impact buying service, MYPACT is a free app for consumers with in-app purchases for some extra features (personalized recommendations) as well as small monthly fees for free shipping. We will serve branded content and ads paid for retail brands to promote their green products. Meanwhile, We make money from selling the consuming impact data report on sustainability to consulting companies.

RE:PEAT | A nature-based solution to climate change, media item 1

Despite coving only 3% of the landmass around the globe, known peatlands store at least double the carbon as standing forests in their near natural state.

Peatland, also widely known as bogs, fens and swamp forests, are the largest natural terrestrial carbon storage ecosystem. From a climate perspective, peat soils plays an essential but often overlooked role in mitigating the effects of climate change and stablising the carbon cycle.

However, peatland emit large amounts of greenhouse gases when faced with alarming threats of degradation and overexploitation. Arcorss the globe, large surfaces of peatlands had undergone conversions and drainages due to economic activities, making it susceptible to fire hazards.

So that peatland becomes a solution rather than a contributor to climate change, restoration is urgent and vital.


In collaboration with:

Tong Lo (MA/MSc Global Innovation Design)

Puyang Liu (MA Environmantel Architecture)

Ran Duan (MA Interior Design).

RE:PEAT | Stimulating market mechnisms, media item 1
RE:PEAT | Stimulating market mechnisms, media item 2

Caring for the environment should be a profitable business.

Currently, the carbon market is dominated by woodland and forestry carbon-offset schemes. As peatland store significantly more carbon than a typical forest, it is thus relevant to look into how the growing carbon market could finance the future of peatland transition and restoration programmes.

RE:PEAT | A frictionless financial experience, media item 1
RE:PEAT | A frictionless financial experience, media item 2
RE:PEAT | A frictionless financial experience, media item 3
RE:PEAT | A frictionless financial experience, media item 4
AKI | Towards sustainable moving, media item 1

Every year, students moving in and out of their accommodation generates up to 200 tonnes of waste.

London is home to over 400,000 students. The number of students studying in London is expected to increase, with international students becoming the main group in the rental accommodation market. Simultaneously, Covid-19 has made travelling harder to planned for, leading to more students renting for shorter terms and resorting to sub-letting options.

Large amounts of usable goods are disposed as waste when students move in and out of rented accommodation. This highlight a key market need for alternative ways of dealing with these products.


2022 Student Service Design Challenge


In collaboration with:

Jie Huang, Sa

Tong Lo

Bilin Liang

Ethnographic research
Ethnographic research
User analysis
User analysis
Mapping stakeholder engagement
Mapping stakeholder engagement
Emotional value as point of intervention
Emotional value as point of intervention
Adding emotional value to second hand goods
Adding emotional value to second hand goods
System mapping
System mapping
Methodologies
Methodologies
Service proposal

AKI aims to alleviate the hassle and destress of moving for students, so they can lead an independent live that lives up to their expectations.

Although 16-24 year olds are more likely to prioritise sustainability actions, their conscientiousness for the environmental could go out of the window when it comes to moving, due to the stress of planning and fear of losing deposits.

When objects changed from being first hand to second hand, it is common for people to think that it depreciated in value, especially for household items. This is one of the reason why students are less motivated to buy or sell. We designed unique digital experiences within the app as a way to add emotional value to second hand objects and encourage second hand trading.