Hi, I am Min keun Choi. An automotive designer, and based between London and Seoul.
I grew up in South Korea and majored in industrial design at Chung-Ang University(BA). During that time I learned how to make an idea with idealism and creativity.
At the Royal College of Art, studied Intelligent Mobility(MA), and worked as a designer in an E-bike company in Korea.
In the master's course, I met many challenges to see further and look bigger picture.
In the RCA, I put my effort to understand what would be valuable in the future.
Today, people's needs are becoming more diverse, by doing so, products and services are varying as well.
The automotive industry is also in a big change. All the fuel engines will disappear in the near future, and people do not need to drive because self-driving cars will be popular.
Therefore, the future mobility designer should be a value hunter. I always will be passionate to capture special moments and find precious experiences for the future user, as a designer.
