Priyanjali Rane

Priyanjali is an Indian-born Service Designer and User Experience Designer living in London. She began her design career as a Graphic Designer and Visual Communicator. She has worked in graphic design, user research, UI/UX, and is now pursuing Service Design.

Prior to joining the Royal College of Art, she worked in the field of digital marketing, branding, and UI/UX for a variety of companies. She acquired expertise working on projects with Bosch, Amazon India, and the Birmingham City Council, among others. This is where she first became engaged in using a bottom-up approach to problem-solving and these skill sets enable her to design and develop end-to-end solutions.

Her strength lies in having a systematic work process and also taking continual feedback and constantly working in making the design look simple. She has an open ear for listening to customers, An eye for design simplicity, and a zeal to search and design for effective solutions.

Priyanjali looks at every design challenge as an opportunity to develop products and services imbibed in the philosophy of transition and change.

For her, The function of design is letting design function. Service Design is the journey she takes from problems to solutions. It's a method for delivering continuous design development while holding the customer in the loop. The myriad human relationships and behaviors fascinate her the most. This interdisciplinary relationship and dependency help her develop the outcome to provide qualitative impact. Her mentors instilled in her the belief that even the slightest problems may have a significant influence.

Cahoo Context

The Challenge – Sustainability is no longer a strange concept. However, the process required for achieving it can be confusing and strenuous. As environmental challenges become more urgent with each passing day, working our sustainable decision-making ‘muscles’ became part of everybody’s responsibility. Our preliminary research led us to the behavioural science theory of the intention action gap, which has been supported by studies from IBM and Visa. The intention-action gap refers to the difference between intended and ac

Research and Insights – Over the course of three days, we interviewed 16 people from varied backgrounds to learn about their perspectives on sustainability. We affinity mapped all responses to understand users' needs, goals, and motivations as well as their barriers to making a sustainable decision. Motivations to take action: Consumers who actively participated in sustainable efforts expressed concern about climate change, which prompted them to take action. After learning about it online or through a friend or family member

Cahoo App

Overview

Consumer behaviour is driving sustainability, and customers are intentionally choosing to relate to brands that share their values, and they expect businesses to assist them in adapting.

Cahoo is a social learning and action model that combines behaviour science concepts, the SBI Feedback Model (Situation, Behaviour, Impact), and the circle of engagement paradigm to create a new model that fosters social learning and activity. To build a circular loop, it stimulates interaction, pushes consumers to take action, and provides feedback on the consequence. It allows users to create a community-led marketplace of sustainable actions and businesses to learn and grow as a collective. Cahoo also uses gamification elements to engage its users, such as challenges, badges, and rewards.

How might we, empower consumers to learn, act and share about reducing impact with their community so as to develop better consumption habits?

To know more about the project visit https://www.priyanjalirane.com/work/cahoo-sustainability-model

In Collaboration with:

Chin-Cheng Ou

Alternative to Recall - Quick facts, media item 2

Alternative to Recall - Quick facts, media item 3

Probation is a new journey for an offender and a lot of times they find it difficult to get the right information from the right source. Lack of personalized involvement with them along with lack of trust both help in building the knowledge gap even bigger. This results in them acting on inaccurate information. This leads us to frame our problem statement as:

How might we provide PoPs with the information that they need at different stages of their journey so as to fill in the knowledge gap?

QuickFacts is a collection of guides that compile information based on the most common needs and inquiries of the people on probation before, during, and after their journey. It aids in navigating the people on probation in order to comprehend their needs and the actions/steps they must take.

It aim to solve the problem of information inaccuracy by making it easier for them to access this booklet from the probation service via the multiple easy-to-access touchpoints in the pilot program. The guides are updated in regular intervals with continuous consultation by the probation service. We understand that text-heavy guides are usually left unread by consumers and hence, quick facts are designed in a tabular and more visual format where information is easy to consume.

Our Client Catch 22, Along with the Ministry of Justice, is building a pilot for an alternative to the recall system that will be launched in January 2022 for those who are recalled and pose no threat to society or themselves. Through this project, we plan to look at the pilot from a Design Thinking perspective to deliver interventions to make the pilot run even more effectively.

To introduce quickfacts, Probation Services will give the booklet to people on probation during onboarding, so people on probation could read it through and get prepared before they get released. Asides from the core need guides that cover an array of essential needs, there will be other themes to the guides, handed out at different stages of the Pilot. In future, these guides can be converted into various different audio/video mediums and can also be made in different languages for higher accessibility.

The design objective for the main content page was to keep it easy and more visual. Readers need to understand the information through easy steps. In our research, we found out that content-heavy pages are usually ignored by the readers and they skip reading the important bits of information. We have added a separate section for Tips where they can find information like the documents they need to keep handy to be able to do a particular task or add the various links for forms or web-based information.

In Collaboration with:

Curb your unhealthy cravings for a healthy lifestyle

This project was done in collaboration with NHSx where we looked at Eating Disorders and Specifically binge eating disorder(BED) and its vicious cycle. Binge Eating, if not recognized in the early stages can cause severe mental health issues. With pausible we aim to help those at the early stages to curb their cravings and fight them for a healthier lifestyle. With intensive research and continual user testing, we built a craving management app with not just digital touchpoints but a service that is integrated into the user's physical life as well.