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Service Design (MA)

Riddhima D. Ramnani (Rids)

Rids identifies as a global citizen. She has spent time in Hong Kong, Lagos, London, Mumbai, New York, Spain & U.A.E. This has given her a unique lens into her projects and ensures that cultural barriers are of equal importance and value.

Her dexterity lies in mediation & balancing out the team dynamics and assuring the people in the back have space to express their thoughts. Her work experience is geared toward humanitarian causes; however, she has dipped her toes in marketing, strategy and advertising.

Throughout her time at RCA she has explored projects for the planet, for the betterment of workplaces and for social justice; Always learning from those around her. She is constantly on the lookout for projects that align with her goals and how to bring empathy and compassion to them.

Some key areas she loves to work in are Social Justice, Crisis Management & Mediation, Behavioral Economics, Strategic foresight, Semiotics, Psychology, and Inclusive design. 

Show Location: Kensington campus: Darwin Building, Lower ground floor

What is Rids' motivation?

"Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels." United Nations SDG 16

What is next? 

Rids is on a mission to bring compassion and empathy to the forefront of existing systems in developing nations to strengthen their relations with their internal design processes. She has started her own practice and is currently exploring her own toolkits and processes whilst working with clients.

What is her method?

She enjoys simplifying complex problems by putting humans at the forefront of any decision-making process and designing with them. There is no secret to this other than being respectful and listening. 

Disclaimer the following recipe takes two years to brew and a lifetime to drink.

You are at a bar, and you bump into Rids, and she say's, "I'll take a Service Design with a twist, please."

Throughout the two years in Service Design - In her cocktail of skills, she has improved in the following areas:

A dash of Communication:

Built on her knowledge to synthesise information and deliver this back succinctly for those who don't speak the design language. Made advancements in client management, back and forth liaising with users, clients and teammates of diverse skillsets and masterships. 

30 ounces of Visuals:

Adapted her newfound skills for visualising data and representing her thoughts visually. Giving creative direction when assisting with Figma designs and how to promote ideas for different audiences.  

16 cups of empathy:

In her practice, she used her respectable people skills to her advantage to gather appropriate insights and understand who she is working with on a deeper level. An example of this was when she worked on her social impact project regarding people on probation.

Baked to Reflection: 

Working to push a more reflective practice! Understanding why we make decisions and what we would have changed for personal and professional growth is essential. 

A pinch of the not-so-secret ingredient:

Empathy and compassion are the secret sauce of her service design practice.

Do try this at home with the Supervision of Clive Grinyer

Shift Happens Shift Happens is a medium that co-creates future jobs with emerging talent and companies. Our main goal is to create and bring more human values into future jobs by removing the difficulties of the old-fashioned job-hunting into something more mutually respectable whilst eliminating the historical biases during the recruitment process. Making it fairer, reducing inequalities and encouraging a transparent process fit for the needs of the business in the transformation phase and emerging talents.
Our service proposition SHIFT HAPPENS aims to provide a value-driven job platform to grow with the skills one has rather than fit into predetermined criteria that no longer align with an organisation. It benefits people and organisations by supporting newfound transdisciplinary skills to kill the less effective 2-dimensional recruitment process and pushing for a human purpose-driven co-created process.
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