Tai Cossich (Kollontai Cossich Diniz) is a designer, educator, and researcher whose work focuses primarily on graphic design history—with special attention to print and ephemera in indigenous languages of Latin America—and on digital community archives.
Past research projects in these areas include “Guarani typography: the printing press of the Guarani-Jesuit Reductions (17–18th century)” (funded by Fapesp) and “Typography and indigenous languages in Brazil (1998–2007)” (funded by CNPq) for which Tai received the Young Scientist Award of the Brazilian Information Design Society. In the area of digital archives, Tai worked on several research projects hosted at the University of Sao Paulo’s Brasiliana Mindlin Library (2009–2016, supervised by Professor Pedro Puntoni), including “Network of digital archives for the National Historic and Artistic Heritage Institute” (funded by BNDES) and “Digital archive of Brazilian cultural magazines” (funded by Ministry of Culture, Brazil)
In 2017, Tai was awarded a fully funded scholarship (CAPES Foundation, Ministry of Education, Brazil) to conduct her doctoral research at the Royal College of Art. Her practice-led thesis, supervised by Professor Teal Triggs and Professor Mark Sebba, is situated at the intersections of graphic design history and sociolinguistics, attending specifically to questions of voice. Her thesis discusses the practice of adding extra-alphabetic symbols to orthography and its othering effects in two case studies from the history of new orthographies: “Extra-alphabetic symbols in colonial orthographies (Nahuatl and Otomi, New Spain, 16th–18th century)”; and “Extra-alphabetic symbols in uniform and universal orthographies (Lepsius, 1855;1863 and Pickering, 1820)”.
As part of her doctoral research, Tai developed a practice of performative text markup. She uses markup languages (digital and analogue) to interrogate her primary sources and to present her findings visually, whilst also engaging in a wider conversation about language rights and decoloniality.
Before pursuing a PhD, Tai dedicated most of her professional life to projects that aimed to democratise access to information and communications technologies. She was a graphic designer at the editorial division of Funai, the National Indigenous Peoples Foundation (Brazil), where she worked on editorial projects in various indigenous languages and in collaboration with indigenous educators from across the country; at the Paulo Freire Institute (Brazil) she was responsible for implementing the use of open source software for publishing community-led pedagogical material; and at the University of Sao Paulo’s Brasiliana Mindlin Library she worked on community-led archive digitisation projects and contributed to public policy making for the digitisation of Brazilian libraries and archives.
Tai is also a comics enthusiast. She explores themes ranging from love to set theory in her own drawings. Her strips have been published by The Lacanian Review, and her minimalist graphic novel “A Espetacular Clínica da Monga apresenta Caso Original” (Tai Cossich, 2017) was published by indie-publishing house Lote 42.