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Service Design (MA)

Aadya Chachra


My name is Aadya, I am an Indian Service and Industrial Designer based in London. As a Designer, I am passionate about creating services, experiences, and products that make a difference, make the people and the planet happy. My approach to design revolves around bringing about meaningful change through design research, while I do like to design for the user and their experiences, I think it is also immensely important to keep in mind as a designer, the society and the environment, and our repercussions on them. 


My fascination with materials, methods, and mediums plays an important role in my projects. I am really interested in creating new and innovative relationships, along with better, inclusive, and resilient futures. As a designer in the making, I want to explore and broaden my horizons by learning about various unconventional design processes and developing my own unique practice.  


Prior to my postgraduate studies, I graduated from The Savannah College of Art and Design with my BFA in Industrial Design. My thesis project revolved around the accessibility of healthcare facilities where proper sterilization methods and equipment are used, for which I received the Spark Design Award in 2020.


My journey at RCA has been quite fascinating, I worked with clients such as Replenish Earth, The Kerb Garden, The Islington Council and adidas. And worked on a range of captivating projects from the future of local farming, empowering the younger generation to take part in climate action, creating better council and community relations, and reimagining a circular future for adidas.

Show Location: Kensington campus: Darwin Building, Lower ground floor

Aadya Chachra-statement

In this constantly changing world; Resiliency Balance Boldness Innovation Growth as core values, I seek to design and create better conditions for human life, in order to advance harmony between nature, culture, people and planet. By developing innovative relationships and connections through services, experiences, and products.

For Nature Cities
For Nature Cities
Nature Conversations , media item 2

Nature conversations is a collaborative service that allows communities and councils to create effective transparent partnerships to work towards their immediate green localities.



Replace "New" with "Next"
Replace "New" with "Next"

adidas NEXT is an innovative learning service that allows consumers to renew their product's life by transforming it themselves. It supports conscious consumers with pathways and means to extend the use and life of products. Unlike existing services around repair and upcycling in the fashion industry, adidas NEXT provides capabilities and learning tools to the user - making the users more as protagonists than mere spectators.