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Service Design (MA)

Jiaqi Wang

I am a Chinese service designer and strategist with a bachelors degree in Finance and Business Administration. Prior to joining the Service Design Program in RCA, I worked in AIESEC as a project manager and joined the management trainee program of Alibaba Group

Beyond creating a smooth customer experience with deep empathy, service design for me is understanding how the business works from the root, bringing innovation into life with ethical and sustainable solutions, and essentially, making responsible social impact. Driven by my value of living diversely and striving for excellence, I think it is cool to be a global citizen and take positive responsibility for social issues.I recognize the value of transdisciplinary collaborations, and I enjoy contributing my expertise in human-centred research, business strategy, and project management. I am passionate about social enterprise in active ageing, health care and sustainable life.


Show Location: Kensington campus: Darwin Building, Lower ground floor

Jiaqi Wang-statement

Currently, I am a service design freelancer based in London. In partnership with Hangzhou government, Technology Research Association, and Huawei CSR department, I explored the potential of service design in diverse industries and disciplines.

My previous project experience includes inclusive design, strategic design, business model innovation, project management, design research, speculative design and multichannel experience design.

  • S-geek: a social service empowering the elderly against the non-ageing-friendly services
  • NextAct: a age-inclusive network promoting active community and health ageing
  • Timo: a data service charging UK’s transition to electric vehicles
  • Brighsight: a antenatal programme centered around mental wellness for mothers-to-be using nature as an intervention
  • Lucidity: a fragrance experience for better well-beings in lucid dream
  • Wellhome: a system design for older adults carers in rural area
NextAct: age-inclusive network, media item 2
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The NextAct is a participant-led network which empowers people 65+ to engage in interest-based communities in a way which they want and foster continuous engagement between members, finally enabling healthy ageing . It not only brings 65+ adults independence and safety but the equal right to enjoy the experience of belonging within the neighbourhood.

Problem define

Community engagement is vital for them. However, most community services currently assume what over 65s want and treat them all the same way, neglecting their differing personalities, and desire for independence, engagement and fun. Over 65s cannot find the proper support to engage in local communities in a way which they like. This leads to bad mental health, low quality of life, social exclusion and unhealthy ageing.

Key Insights

  1. The majority activities treat every older adult in a same way, neglecting the individual differences
  2. Some services are communicated in the wrong channel and tune, which bring more ageism and segregation
  3. There is lacking of opportunity and support for over 65 to show their potential and join the community co-creation

HMW

empower people aged 65+, who are active and self-motivated, to participate and develop the community which fosters continuous engagement with others, consequently enabling healthy-aging?

DESIGN SOLUTION

Our participant-led and age-inclusive network empowers active and motivated people who are over 65 to engage with interest-based communities in the way they want, helping them make continuous connections and enrich their later life.

Project Overview
TIMO, media item 2
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TIMO, a human-centred data platform, connects drivers and communities across a dynamic network of 25,000 local UK chargers. We are shaping a smooth transition to EV and a zero-carbon future worldwide.

Background

The UK is moving to a ban on sales of petrol and diesel cars in 2030. Royal College of Art and PA Consulting, for HM Department for Transport, designed an iconic charge point to launch new state-of-the-art charging infrastructure for the UK.

With a new charge point, how can TIMO design a new vision for charging to help the current and next generation of EV users to step confidently into the zero-carbon era?

Key Insights

  1. Time is the biggest barrier to new EV adoption
  2. Waiting time is annoying; charging time is not
  3. Non-Drivers have negative assumptions about Electric Vehicles & chargepoints

HOW MIGHT WE 

make charging time spent more valuable for current and future EV drivers SO THAT people can create meaningful time into their daily routines THROUGH building new experiences that enable living, sharing and mobility in the city?

TIMO: shaping a smooth transition to EV and a zero-carbon future for all

TIMO is a human-centred data platform that connects drivers and communities across the dynamic network of EV charge points in the UK.

  1. No extra app needed
  2. Proactive notifications let chargers find the EVs
  3. Reliable and flexible bookings
  4. Low carbon activities bring communities closer
  5. Chargepoint as a beacon for local stories
  6. Human-centred data enables convenient and sustainable lifestyle patterns

The project was designed by Jiaqi Wang, Shitong Chen, Yanting Shen, Jiayi Wang and Alexander Burdett