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Service Design (MA)

Jiayi Wang

about-Jiayi Wang
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(Why couples?) — Need to update way of choosing things with their partner and we want to leverage the opportunity to form a new habit.
(Why couples?) — Need to update way of choosing things with their partner and we want to leverage the opportunity to form a new habit.
(Product Category) — We focus on home products, which are durable and used at home with partners.
(Product Category) — We focus on home products, which are durable and used at home with partners.
(Research) — People have different priorities when choosing home products which cause many conflicts with their partner.
(Research) — People have different priorities when choosing home products which cause many conflicts with their partner.
(Research) — We intervene before buying many home products that couples might have to live with for decades.
(Research) — We intervene before buying many home products that couples might have to live with for decades.
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Favihome is a couples' platform offering experiences to choose favourite home products. The whole service is for young couples under their 30s who will start to live together in London and need to update their way of choosing things with their partner.

In Collaboration with:

Behaviour ChangeConsumptionSustainabilityTransformationWellbeing

Hello, I'm Jiayi, a service design student from the Royal College of Art. I'm interested in sustainable wellbeing design

I got the bachelor degree in digital media art from Beijing institute of fashion technology in 2020 , and participated in many interdisciplinary projects during my university study, like cooperation with fashion design, interior design and architecture. In addition, I have some internship experience, such as interactive design in an Internet company, assisting curator and participating in visual design of exhibitions in art museums, and organising activities for pop-up stores as well as editing videos with friends.

'HAPPY EVERYDAY' is my own philosophy in my mind. I am a curious person and really like to try all kinds of things. During the two years of studying in RCA, I found that 'service design' is everywhere, which can combine with different industries and bump into new ideas. In the future, I don't want to put limits on myself. Do whatever I want and enjoy every day.


Show Location: Kensington campus: Darwin Building, Lower ground floor

Jiayi Wang-statement

Influenced by my mother, I like to use products for a long time and protect them very well even I came to study in the UK but still bring them to London. I've had a lamp and a pair of scissors since I was in elementary school. Although I can choose to buy a new one, I prefer to use the old one that involves many memories of my childhood.

Fortunately I met my partner Natsumi who is really interested in shift shopping behaviour. We want to encourage more people to live with their favourite things and use them for a long time.

Wellbeing is quite an important thing for individuals. In my view, I think if we want to be more wellbeing that will be more relative with the things we use around us. This project is just a great beginning for an exploration of the retail industry. So I really want to put my passion into sustainable wellbeing design in the retail industry to improve wellbeing not only for individuals but also for the planet.


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Royal College of Art

Registered Office: Royal College of Art,
Kensington Gore, South Kensington,
London SW7 2EU