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Innovation Design Engineering (MA/MSc)

Miyuki Hiraoka






Miyuki Hiraoka is a designer based in London, UK and in Tokyo, Japan. Before her master’s degree, she worked for The Boston Consulting Group as a business consultant and developed her business capabilities. She is interested in the convergence of design and business in order to not just predict, but also create a new future by herself.

During the IDE course, one of her projects has been selected for the TOKYO MIDTOWN AWARD and exhibited for one year in Tokyo, Japan. Another project has been selected and exhibited at Boomer Gallery in London, the UK. Also, she has been invited to a design event, OPEN THE PARK 2022 in Japan.

Show Location: Kensington campus: Darwin Building, Lower ground floor

Miyuki Hiraoka-statement






Storing cultures in museums is really saving cultures?

This project has considered how cultures can be passed on to the next generation when many communities and cultures are lost in depopulated areas.

I was born and raised in a rural area of Japan. Then after 20 years I moved to a big city and lived in Tokyo before coming to London. I know both the attractions of rural areas and the advantages of big cities. That is why, in this project, I want to create a way to enjoy and maintain diverse cultures in the future, by having two citizenships digitally.

Video materials from Pexels

Picture from Japan Founder's Conference
Picture from Japan Founder's Conference

Due to serious population decline and, in 2014, the Japanese Government announced that more than 800 villages and towns could disappear by 2040. This situation needs to be taken more seriously, given the fact that in 30 years the overall population will have declined by 20%. So the problem is that People are losing local communities and becoming mono-cultural.

Now, there is a tech trend for future communities, called “Virtual States”. Following trends such as the metaverse and DAOs, virtual state-like communities have emerged digitally, where people have two citizenships. So people will belong to other countries regardless of where they physically live now.

What if we have a “Virtual Village” for disappearing communities so that people can practise their cultures?

Photo by Unsplash
Photo by Unsplash

My project aims to explore how we design “Virtual Village” and democratically document or “practice” cultures of disappearing communities based on values, rather than save them as history.

Cultures are constantly changing, not a screenshot of one point in time. Hence, I create communities that virtually belong to the disappearing villages, transfer the community values to them, and practice cultures in virtual villages even after the real communities disappear. 

Photo by Unsplash
Photo by Unsplash
COMPONENTS OF VIRTUAL VILLAGES, media item 2

Through interviews, four key elements in building virtual villages have been identified: “sense of belonging”, “Community”, “Culture”, and “Decision Making”. Based on that, I have designed virtual villages with 5 steps.

DESIGN, media item 1
DESIGN, media item 2

Kamiyama Foundation