Yusuke Kanda is a service and experience designer, very keen to design for positive social and cultural change. As a digital design expert, he worked on websites and digital services for various industries such as finance, real estate, telecommunications and manufacturing after achieving BA in sociology. At Royal College of Art, he has engaged with some service design projects, especially for social impact.
Yusuke Kanda
For Yusuke, the purpose of studying Service Design at Royal College of Art is to seek practical approaches to design for positive social and cultural change. He is passionate about seeking design approaches for tackling many inequity and exclusion issues people face in today’s complex world.
His passion comes from his educational and professional backgrounds. When he studied sociology at university, he participated in the activities of an organisation for preserving and reactivating traditional houses in Kyoto, Japan. Through the experience, he wrote the graduation thesis about the citizens' community-building actions using art and design in a local area.
After graduation, he has been designing websites and digital services for various industries in Japan for years. The strength in his profession is to propose design plans clearly and logically. In addition, he prides himself on collaborating well with team members through visual thinking.
These experiences encourage him to multiply the power of design and social actions for a better future. After entering Royal College of Art, he has engaged with service design projects, especially in the social impact area. In the final project, he presents "The School of New Ideas", a personalised support service for young autistic individuals that equips them with the confidence to navigate the transitions into adulthood, build connections with peers, and aspire to live impactful lives in a more diverse society. Those practices during RCA represent his attitudes as a designer.